Analytics-Based Sales: The New Era of B2B Growth

An IndustryWeek webinar, sponsored by Gallup

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B2B companies are facing times of change and uncertainty. Revenue is down, sales representatives are struggling to meet quotas and a shocking 71% of B2B customers are ready and willing to take their business elsewhere.

To survive these setbacks, B2B companies need a better strategy -- one that gets to the heart of customers' needs, predicts future market conditions and incorporates geostrategic factors. Market research is no longer enough; cutting-edge analytics are vital for encouraging growth and beating the competition.

Join Gallup expert Jeff Durr as he discusses best practices, practical insights and success stories including the strategies B2B companies need to implement to become more customer centric.

To become customer-centric, B2B companies must must listen to and act on their customers' needs and wants through a disciplined approach. This transformation takes commitment, measurement, advanced analytics and follow-through.


Jeff DurrJeff Durr

Jeff Durr, a Partner at Gallup, is responsible for leading large and complex consulting engagements. Jeff has extensive experience in helping companies develop and execute performance improvement programs that drive both top- and bottom-line results. In addition to his work with clients, Jeff provides strategic leadership to Gallup's customer insights and analytics consulting business. Jeff received his bachelor's degree in management from Purdue University's Krannert School of Management and his master's degree in business administration from the University of Nebraska-Lincoln. Jeff lives in Atlanta with his family. He serves on the board of directors of the Krannert School Alumni Association and Junior Achievement of Georgia.


Sponsored by Institure for Operational Excellence


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